The new way to iPhone
Pre-order starting from AED 390/month.
Pro further.
Trade in and save up to AED 4,500
Tedee smart lock
Keyless entry and remote access
From AED 52/month
The most accurate heart rate sensing in a wearable.
Get Apple Watch starting from AED 70/month.
A sound improvement.
AirPods 5 starting from AED 30/month with AppleCare+.
Unfold and save more. Pay over 6 months with zero fees.
Get Galaxy Z Series with Samsung Care+ screen coverage.
Experience the difference Get the new HUAWEI Pura 90s series
From AED 140/month
Smart monitoring cameras with LIFETIME FREE storage.
Starting at AED 15/month
Get the Huawei Mate 80 Pro from AED 163/month
Switch to Galaxy S26 Ultra from AED 186/month
With Samsung Care+ screen coverage exclusively from etisalat
Switch to Galaxy S26 Series from AED 131/month
With Samsung Care+ screen coverage exclusively from etisalat
Experience Hi-Fi sound with Galaxy Buds4 Pro
Starting from AED 42/month
Get the iPad Air
Starting from AED 111/month
All-In TV. Your TV, plus so much more.
Samsung Vision AI TV with streaming app subscriptions in one monthly bill.
Starting from AED 109/month
Your Apple products. Handled with AppleCare+
Get 3 months free of AppleCare+ when you buy a new Apple product from etisalat
Galaxy S25 Ultra Bundle
Get Galaxy S25 Ultra with Freestyle Projector from AED 235/month
Upgrade your smart home with energy-efficient lights
Starting at AED 29/month
Get the PS5 FC26 bundle and enjoy the ultimate gaming experience
Starting from AED 63/month
Trade in your old smartphone
Get the device value as cash in your e& money wallet or Smiles points
Take gaming to the next level
Get the Nintendo Switch 2 from AED 105/month
Discover Aqara smart home
Latest smart locks and thermostats
from just AED 70/month
Experience brilliant 4K QLED with Xiaomi
from AED 34/month
Feel the thrill of every race weekend with the Thrustmaster driving simulator
from AED 55/month
Level up your holiday with PlayStation 5 and Nintendo Switch 2
from AED 112/month
Travel with peace of mind using smart monitoring
from AED 15/month
Deals for you
Device Trade-In
Trade in your old device and get e& money credit or Smiles points to use towards bill payments, recharges, new devices, plans, and more!
eSIM
Get eSIM - flexible, secure, and seamless.
Shop our curated collections
Accessories
Elevate Your Setup
Power, protect, and personalize your devices. Discover premium chargers, cases, cables, and audio solutions from top brands.
Wearables
Tech That Moves With You
Stay connected and stylish on the go. Discover smartwatches, fitness trackers, and audio gear designed for your active life.
Gaming - PS5 PRO
Unleash Your PS5
Take your gaming to the next level. Explore high-performance controllers, headsets, and accessories built for your PlayStation 5.
All-In TV. Your TV, plus so much more.
Samsung Vision AI TV with streaming app subscriptions in one monthly bill.
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